Direct Marketing Association: Snail mail, phone beat digital in response rates

AdAge :: Not only are old-school direct-marketing channels like the telephone and snail mail here to stay, the latest report from the Direct Marketing Association on response rates finds that in many cases they are more effective than buzzed-about digital channels. Overall, however, the survey found that email and digital channels produce by far the better return on investment (probably because of the costs).

Continue to read Alexandra Bruell, adage.com