Foliomag :: A couple years ago, Forbes broke ground on what it calls its “most significant re-architecture” in its 90-plus years of existence. The goal, according to chief product officer Lewis D’Vorkin, was to “increase the interaction between content creators, audiences and marketers.” In effect, it’s been a process of putting the content creator “at the center of experience,” says Mark Howard, Forbes Media’s senior vice president of digital advertising strategy.
Continue to read Stefanie Botelho | Ioanna Opidee, www.foliomag.com
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