AdAge :: Horizon Media has made a seed investment in a $1 million round of funding for Blab, a social-media technology company that promises to use machine learning to predict conversations before they start. Like a lot of social startups, Blab is tracking what's happening in social media among defined interest groups. But here's where it gets interesting: they say they can predict what those groups are about to talk about, giving marketers a head start in reacting.
Continue to read Mallory Russell, adage.com
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