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Women influence men more than they influence other women
NYU Stern :: Today, finding influentials is all the rage. Companies such as Klout are trying to measure “influence scores” for people in social media networks like Facebook and Twitter, and brands are using this information to target them with advertising.
In a new paper, published today in Science, Sinan Aral, NYU Stern Assistant Professor of Information, Operations and Management Sciences, and his co-author Dylan Walker, a research scientist at Stern, present a new method to measure influence and susceptibility in social networks. They used their method to measure influence and susceptibility in the adoption of a commercial movie application on Facebook among 1.3 Million users.
Major findings and official press release - Continue to read here press release, www.stern.nyu.edu
"Identifying Influential and Susceptible Members of Social Networks" - Details here www.sciencemag.org
Sinan Aral on Twitter (Dylan Walker not available)
HT: Maria Binz-Scharf, here:
Woo-hoo, game changer! MT @sinanaral Our paper on "Measuring Influence in Networks" was published in SCIENCE ow.ly/bJVQX. #netsci
— Maria Binz-Scharf (@mcscharf) June 23, 2012
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