Marketers flocking to mobile

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June 21, 2012

Marketingcharts :: Almost 9 in 10 global marketers either have a mobile site or a mobile application or plan to employ one in the future, according to an IBM study released in June 2012. Yet, only 1 in 5 currently run mobile marketing tactics as part of integrated campaigns, with the remainder running their mobile programs discretely and on an ad hoc basis.

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June 21, 2012 at 06:53 PM | Permalink

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June 21, 2012