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June 10, 2012

Matt Thompson, NPR: Why does the 'River of News' grow audience?

NPR :: What is the River of News? Simply put, it’s a way of presenting news in a flow (a “river”) that is in reverse chronological order; the latest stories are at the top, and stories are rarely complete -- they update regularly as there are new developments, so stories begin and “grow” organically as new information becomes available. It’s one of the potential keys to online success for stations.

NPR’s Matt Thompson explains what makes a dynamic public radio news website and what drives audience growth and audience engagement online.

Video and key takeaways here Todd Mundt, editorial.digitalservices.npr.org

HT: Dave Winer, via Mathew Ingram here:

June 10, 2012 at 09:21 PM |

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