AdAge :: In one innovative use of Near Field Communication (Wikipedia), two Gap stores in Tokyo, Japan, this month started a "Like with a high-five" Summer T Coordinates campaign in which a customer connects the app to her Facebook account, then gets a bracelet in-store to act as an identifier. When the customer sees a staff member wearing an outfit she likes, she "high-fives" to show approval by touching the bracelet to her smartphone. The phone makes a cheering sound and sends the outfit to her Facebook feed.
[Michael Keferl:] Brands from Revlon to Gap and Sony are using (Near Field Communication) for payments, identity verification
Continue to read Michael Keferl, adage.com