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June 23, 2012

New cabler Aspire adds Coke, Walmart as advertisers

MediaPost :: It hasn't aired one minute of programming, yet new cable channel Aspire has a growing roster of big-time TV marketers. Coca-Cola and Wal-Mart will be new charter advertisers of the African-American target channel, which is backed by athlete/entrepreneur Magic Johnson.

Continue to read Wayne Friedman, www.mediapost.com

June 23, 2012 at 07:17 AM |

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