New York Times :: A new quiz show “Ask Me Another,” which began broadcasts on some NPR stations in May (but not in New York), is part of a new land rush for precious public-radio weekend airtime. Developed on modest budgets, many of the newcomers are aimed at a decidedly younger audience than currently listens to NPR; some aim for diverse listeners. All face a big hurdle: limited open time slots and, some would argue, a risk-averse public-radio culture, where time-tested audience and money generators make it challenging for new shows to thrive.
Continue to read Elizabeth Jensen, www.nytimes.com
HT: Jim Romenesko, here:
Of 350 nationally distributed public radio programs, half of all national listening is done to 17 shows. nyti.ms/LvKEyp
— Romenesko (@romenesko) June 19, 2012
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