Market Watch :: When it comes to online social shopping, Pinterest users are far more likely to purchase items they see posted on the site compared to the purchasing behavior of Facebook users viewing items they've seen on the news feed or a friend's wall, according to a new survey released today from SteelHouse (www.SteelHouse.com), a behavioral commerce company.
However, Facebook remains consumers' top choice for getting ideas on what products and/or services to purchase and is also the preferred choice for social product sharing. More than one half of those surveyed said they regularly share their online purchases. 55% percent of shoppers prefer to share their purchases on Facebook, followed by Twitter (22%), Pinterest (14%), and Instagram (5%).
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