Marketing Charts :: Traditional media reign supreme when it comes to Americans’ trust in information sources, according to [pdf direct download link] a survey released in June 2012 by Allstate, in association with National Journal.
75% of the survey respondents said they trust information from public TV and radio either some or a great deal, more than double those who could same the same about social networks (30%). In general, a greater amount of respondents displayed trust in traditional media information sources than in online channels. For example, trust in newspapers (71%), cable news networks (70%), and network news (64%) outstripped trust in company websites (51%) and blogs and online forums (34%).
Summary of the findings here www.marketingcharts.com