Digiday :: A couple of weeks ago, Digiday asked several publishers, “Should publishers be investing their future in apps or the in-browser experience, like HTML 5?” The responses varied and the conversation surrounding the answers was entertaining and informative. This week, we wanted to bring the discussion up a level and find out some of the hurdles publishers constantly leap or trip over in digital. Yes, there are many. But having insights from some of the industry’s leading players can help frame the issues at hand into, perhaps, a manageable outcome.
What is the biggest challenge publishers face in the digital age?
Continue to read Josh Sternberg, www.digiday.com