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June 21, 2012

Sir Martin Sorrell, WPP, questions the wisdom of advertising on Facebook

Guardian :: The head of the world's largest marketing group said that WPP Sir Martin Sorrell has dealt Mark Zuckerberg's plan to turn Facebook into an advertising juggernaut a blow by saying that he is unconvinced the social network is a good advertising medium for clients. He believed that Facebook provided branding opportunities, but not much more.

Continue to read Mark Sweney, www.guardian.co.uk

June 21, 2012 at 05:08 PM |

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