Marketing Charts :: 4 in 10 tablet users (defined as owners or regular users of a tablet) are between the ages of 35 and 64, per June 2012 survey results [pdf] from the Online Publishers Association. And that user base will only solidify over time: further data from the report indicates that 46% of new buyers are in that age range, including 31% who are between the ages of 45 and 64. Overall, the report concludes that the tablet user base is trending older, as the proportion aged between 8 and 24 has fallen 8% over the past year, while the proportion aged 35 to 54 has grown 8%.
Summary of findings of additional studies - Continue to read www.marketingcharts.com
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