TechCrunch :: The key to turning digital from a threat to an opportunity for traditional radio providers is taking the things that stations do best – such as music curation, artist access, events, promotions, and building a sense of community around localized services – and delivering them into the digital channel, wrapped in a great user interface. The challenge has always been how to get a return on any such investment in the face of the royalty structure.
But it seems that may be changing.
Continue to read Mike Agovino, techcrunch.com



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