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June 14, 2012

Time Inc. CEO Laura Lang: Why we're now selling iPad subscriptions

AdAge :: Time Inc. on Thursday ended its long refusal to sell iPad subscriptions in the App Store, deciding that earlier concerns over Apple's power and policies weren't worth the missed opportunity. In a Q&A with Ad Age, new Time Inc. CEO Laura Lang explained that the reversal wasn't actually an about-face for her personally.

The interview - Continue to read here Nat Ives, adage.com

June 14, 2012 at 08:37 PM |

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