Digital Trends :: Microsoft ruffled feathers in the online privacy community this week by announcing that Internet Explorer 10 would enable Do Not Track technology by default. Many have lauded the move as an instance of Microsoft putting consumers’ interests above those of behavioral advertisers — which, ironically, includes itself. However, Microsoft’s stance may run afoul of the W3C committee that’s actually drafting the Do Not Track standard. Right now, they’re saying browser makers must only send a Do Not Track signal with a user’s explicit consent.
What is Do Not Track and how can it protect your privacy? And is Microsoft’s stance about protecting consumers…or whittling away at Google’s dominant position in the online advertising world?
Continue to read Geoff Duncan, www.digitaltrends.com
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