Poynter :: Building a good app starts with asking yourself the right questions. The most fundamental one: What does my audience want? That’s the problem that people at ABC News have tried to solve since launching an iPad app almost two years ago. But the snag was, there’s not just one answer to that question. “We realized that people are using the app in different ways at different points of the day,” Joe Ruffolo, ABC’s senior vice president of digital, told me.
What's behind the strategy? - Continue to read Jeff Sonderman, www.poynter.org
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