Guardian :: Media buying network ZenithOptimedia has halved its TV ad revenue growth forecast for the UK in 2012, while predicting digital spend will rise by £200m. ZenithOptimedia, part of Maurice Lévy's Publicis Groupe, is forecasting year-on-year growth of just 0.5% in the UK television advertising market this year to £3.3bn.
Continue to read Mark Sweney, www.guardian.co.uk



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