Advertisers need to pay attention to connected TV

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July 16, 2012

Advertisers need to pay attention to connected TV

mashable :: Consumers have shifted their video consumption habits drastically in recent years — from cable to connected TV. That’s not news. But advertisers have been slow to catch up, often undervaluing web video commercials in a world where network prime time and Super Bowl ads still command big money. To illustrate the trends advertisers should be watching, Tremor Video commissioned Frank N. Magid Associates to run a study on consumers’ connected TV preferences and viewing habits.

Infographic - A report by Matt Silverman, mashable.com

July 16, 2012 at 02:14 PM | Permalink

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July 16, 2012