mashable :: Consumers have shifted their video consumption habits drastically in recent years — from cable to connected TV. That’s not news. But advertisers have been slow to catch up, often undervaluing web video commercials in a world where network prime time and Super Bowl ads still command big money. To illustrate the trends advertisers should be watching, Tremor Video commissioned Frank N. Magid Associates to run a study on consumers’ connected TV preferences and viewing habits.
Infographic - A report by Matt Silverman, mashable.com