British iTV firm delivers TV interaction rates as high as 12.5pc

« What constitutes a 'professional photographer'? Using a camera or an iPhone 4G | Main | Twitter Transparency Report: User information, removal requests and copyright takedown notices »

July 02, 2012

British iTV firm delivers TV interaction rates as high as 12.5pc

Beet.TV :: When talent and producers are fully on board with interactivity, then TV programs can drive audience interaction rates with interactive TV from 1% to upwards of 12.5%, says Tom McDonnell, Commercial Director of British second-screen firm Monterosa in an exclusive interview with Beet.TV. "When it gets to 100,000 to 150,000 concurrent users then advertisers get interested," McDonnell says in this video interview with Beet.TV contributor Ashley Swartz.

Watch the interview here Daisy Whitney, www.beet.tv

July 02, 2012 at 10:26 PM | Permalink

Comments

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

LNR REALTIME NEWS

LNR MAGAZINE

Impressum
Real Time Web News:
Steffen Konrath
Franz-Huber-Str. 33
83088 Kiefersfelden
Germany

Phone: +49 (0) 151 11646232

E-Mail: steffen.konrath@im-boot.de
Net: www.nextlevelofnews.com

Responsible editor:
Steffen Konrath, E-Mail: steffen.konrath@im-boot.de

Finanzamt Rosenheim
UST-ID: DE 175971729

In German:
Impressum
Haftungsausschluss
Datenschutz

:: LNR Journalism ::

July 02, 2012