... some would add: pitch the problem, if a problem exists. As always I tried to keep the style of the original post by Dave McClure although I have to admit that this time I deleted the font colo(u)rs, he'd used.
Master of 500 Hats :: i'm a VC. you're an entrepreneur. we're in an elevator, and you've got 30 seconds. GO. ok, if your pitch began with "we're building an X for Y", then guess what YOU FAIL. yeah, i know in an earlier presentation i said "we're X for Y" works well for short-hand notation.but the problem is... it's not my problem. it's your solution. and the solution isn't your solution, it's my problem.
[Dave McClure:] Here's the secret: PITCH THE PROBLEM, NOT THE SOLUTION.
Opinion piece by Dave McClure, 500hats.typepad.com
Browse through the comment section as well:
[a comment:] ... it seems like many, if not most, of today's consumer internet companies and tech startups appear to be solutions to "problems" that barely ever existed, if at all. I mean, what "problem" did Twitter solve? Were people really sitting around stymied by the inability to send messages of less than 140 characters?
HT: Bill Gross, via a RT by Jeff Jarvis