Inside Facebook :: Sponsored Stories in the Facebook mobile and desktop feed are averaging significantly higher clickthrough rates than Twitter in-stream ads, according to a report released today by ad optimization company TBG Digital.
[TBG Digital, Slide 10:] In a recent TBG study of 24 million Twitter impressions across multiple clients and sectors we saw an average CTR of 0.266% which would indicate that Facebook Mobile ad CTR is four times more than that of Twitter.
Summary and discussion of the findings, written by Brittany Darwell, www.insidefacebook.com
HT: Mathew Ingram via Jeff Jarvis, here:
RT @mathewi: the interesting thing here isn't the FB vs. Twitter stuff, but the fact that mobile ad clickthroughs are 2x website: http:/ ...— Jeff Jarvis (@jeffjarvis) July 18, 2012