Facebook or the 'rise of social platforms as dominant drivers of traffic to publishers'

Buzzfeed "Social Intelligence Report" :: Facebook has risen over the last six months to challenge Google's place as the most important source of traffic to online publishers, according to data from BuzzFeed's broad sample of web referrals to about 200 publishing sites. The data from BuzzFeed's first Social Intelligence Report is drawn from the BuzzFeed Network, a set of sites reaching 300 million users a month, offering striking evidence of a tectonic shift in the shape of the Internet.

A report by Ben Smith, www.buzzfeed.com