Dan Barker's Blog :: Google have launched lots and lots of Olympic content within their main search results. They have also created a neat user interface to join all of this together and, in doing so, have essentially created a giant Olympics ‘website’ with tens of thousands of pages, all integrated directly among search results themselves. Other search engines have included medal tables, and basic information around The Games. This goes a little further, removing much of the reason for searchers to visit the official London 2012 site and broadcaster sites. It also points to the future of Google’s “Knowledge Graph” project, and how this may affect other website owners.
Continue to read here Dan Barker, www.barker.dj
"Introducing the Knowledge Graph: things, not strings" - Google Blogspot
HT: David Moth, in "Are commercial aims behind Google's Olympic SERPS?", econsultancy.com