SYS-CON MEDIA :: The gamification market is expanding. By 2015, in the world’s largest companies, Gartner believes half of all corporate innovation will derive from gamification. In the same year, M2 Research predicts more than $2.5 billion of direct spend in the US for gamification, including software and technology.
Gabe Zichermann, founder of the popular gamification.co blog, Chair of the Gamification Summit and author of “Gamification by Design” and "Game-Based Marketing" views the appeal of gamification as chemical. “It’s the challenge, achievement loop,” he said. “Any time you challenge yourself and achieve, your brain releases dopamine: the wonder drug”.
A report by Shelly Palmer, www.sys-con.com
"Fun is the future: Mastering Gamification," Google Tech Talk October 26, 2010, presented by Gabe Zichermann
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