Digiday :: Social platforms can be trendy. Outside of the big boys — Facebook, Twitter, YouTube — there’s a second tier that trades the title of the Next Big Thing. Lately Pinterest has had its turn in the spotlight. Yet for many news publishers, which often tend to judge social platforms by the hard metric of traffic referrals, Pinterest is a dud. Publishers like The Wall Street Journal, The New York Times and Self are experimenting with it but overall Pinterest is not driving that much traffic.
A report by Josh Sternberg, www.digiday.com