Major news organizations find they have to lighten up to thrive on YouTube

Niemanlab :: YouTube’s reach in the journalism world extends beyond broadcast television, especially as more media organizations outside of television focus on video production. As far as YouTube is concerned, any format of news — be it breaking, spot, investigative, live, long-form documentary, etc. — can work on the site. “The beauty of YouTube is that it makes all of those things possible,” YouTube’s head of news and education, Tom Sly, told me.

[Steven Oh, The Young Turks:] Have you seen CNN’s ratings? TV in general is dying. Newspapers are just about dead.

A report by Adrienne LaFrance, www.niemanlab.org