Reuters' deputy social media editor Matthew Keys steps away from Twitter

AdWeek :: Reuters' deputy social media editor, Matthew Keys, spent the better part of the last few years digging up stories and breaking news on Twitter, tweeting more than 46,000 times. Last week, he decided to leave Twitter indefinitely. Adweek caught up with Keys to ask him why, as a prolific power user, he decided to depart the platform.

[Matthew Keys:] But there is a person writing every single tweet. There's a person digging through code on a website to look for interesting nuggets.

Matthew Keys on burnout and what's next, an interview by Charlie Warzel, www.adweek.com