mUmBRELLA :: I wonder if we’re about to see news writing being taken in a new direction as paywall journalism takes over. For the wrong reasons, the rules are being rewritten. Most publications with paywalls allow the reader to see the headline and the first paragraph or two. To read more you have to pay. So with a one fact story – Fred X has been named as the new boss of Company Y – there might be insufficient motivation for the non subscriber to subscribe – unless they can be tantalised.
Excerpt from the free July edition of the Encore magazine - (download free app here iTunes), read more Tim Burrowes, mumbrella.com.au
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