MediaPost :: In a cross-platform world of media-neutral consumers, the person that will rise to the top within agencies, media owners and within advertisers themselves will be the hybrid thinkers. Those who intuitively cross the chasm between traditional media and digital media; paid, owned and earned media. Those who can recognize how the strengths of different channels and disciplines can best be leveraged in tandem for maximum ROI against the brand objectives.
The hybrid media exec - A report by Mike Bloxham, www.mediapost.com
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