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August 08, 2012

Disney posts strong Q3 results: Ad revenues mixed

MediaDaily News | MediaPost :: Walt Disney Co. posted some strong third-quarter fiscal results -- driven in large part by its parks and resorts business unit. Advertising results at its TV networks offered more of a mixed picture.

[Wayne Friedman:] Disney says its broadcasting business registered lower advertising revenues from lower ratings. This was offset by higher rates.

A report by Wayne Friedman, www.mediapost.com

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August 08, 2012 at 07:05 AM |

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