Seth Godin :: If Twitter relentlessly sell the attention of their users, they will have a misalignment as they maximize profit. The advertisers will want ever more attention, and the users will want to avoid those interruptions the advertisers are paying for. Tension will keep rising as users feel trapped by a medium with few substitutes that begins to charge an ever higher tax in the form of attention wasted.
My suggestion: Twitter has the opportunity to become extraordinarily aligned with their best users.
Seth Godin on Twitter
An opinon piece by Seth Godin, sethgodin.typepad.com