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September 21, 2012

Adap.tv launches unified media planning tools for digital video

Beet.TV :: Online video technology company Adap.TV has begun testing a media planning tool that lets marketers and agencies create digital video plans against a specific set of targets and goals. Beet.TV caught up with Amir Ashkenazi, CEO of Adap.TV, at the Adap.TV conference in New York for details on the so-called Unified Planner as well as the key issues facing marketers and vendors in digital video.

Watch the interview here Daisy Whitney, www.beet.tv

September 21, 2012 at 02:33 PM |

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