Twitter blog :: Journalists and news publishers have long sought the best ways to create engagement on Twitter and make the most of every Tweet - and we want to help. We've created a set of best practices for journalists and newsrooms that can help you increase follower growth and engagement on Twitter, based on extensive research by our Platform and Analytics teams.
- Tweet regularely about the subjects you cover: concentrated number in short time span, livetweeting, posting updates: follower grow +50% more than average
- The use of hashtags can increase engagement 100% or 2x
- Mix: Tweets with 20% fewer URLs and 100% more @mentions grow +17% more than average
- An included URL rises engagement 2x
- Show interest by providing a good mix between URLs to you and to other sites of interest
HT: Steve Buttry