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September 21, 2012

Firsthand - @Twitter: Best practices for journalists

Twitter blog :: Journalists and news publishers have long sought the best ways to create engagement on Twitter and make the most of every Tweet - and we want to help. We've created a set of best practices for journalists and newsrooms that can help you increase follower growth and engagement on Twitter, based on extensive research by our Platform and Analytics teams.

  • Tweet regularely about the subjects you cover: concentrated number in short time span, livetweeting, posting updates: follower grow +50% more than average
  • The use of hashtags can increase engagement 100% or 2x
  • Mix: Tweets with 20% fewer URLs and 100% more @mentions grow +17% more than average
  • An included URL rises engagement 2x
  • Show interest by providing a good mix between URLs to you and to other sites of interest

Read Mark Lucki, blog.twitter.com

HT: Steve Buttry

September 21, 2012 at 04:44 PM |

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