Opera Solutions uses advanced analytics to better predict click-through rates for search advertising

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September 11, 2012

Opera Solutions uses advanced analytics to better predict click-through rates for search advertising

The Sacramento Bee :: Opera Solutions LLC, a global Big Data and advanced predictive analytics company, today announced its results in the KDD Cup 2012. The challenge for the Track 2 contest was to accurately and efficiently predict click-through rates (CTRs) for Internet ads. A vital component of revenue streams for millions of companies, CTRs determine the effectiveness of an online ad campaign. Being able to accurately predict CTR is critical in better pricing ads and increasing profits.

A report by press release, Opera Solutions, www.sacbee.com

September 11, 2012 at 09:27 PM | Permalink

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September 11, 2012