Newsroom With A View :: Under the experience theory, people will seek out and buy a news product online if it gives them a good emotional jolt or something to talk about. It becomes a valuable part of the day by the effect it has on their day. Where this theory falls apart is the way that real-world newspaper publishers are trying to keep their businesses afloat.
You cannot create indispensable stories “so good that I get the shakes if I don’t have it” if you are paying the story-creators so little that they make as little – or less – money than first-year teachers.
Guy Lucas on Twitter
HT: Jay Rosen, here: