Reb Carlson, Contently: "Who’s Driving Where? For Content, It’s About Context" - Good point! The rest can be discussed. (By the way, I hope that Contently will change its font type.)
Contently Where should a brand direct people to go? Whether the brand focuses on e-commerce or gaining referrals for news, the best platform and mechanism may vary. All content is not equal.
A opinion piece by Reb Carlson, contently.com