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September 20, 2012

"Show me the ad, if I'm close to you": Mobile ad click-throughs rise if users are nearby

ClickZ :: Mobile ad click-through rates rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new study. The YP study shows that the sweet spot for mobile CTRs is between one and two miles.

Findings - A report by James Dohnert, www.clickz.com

Visit the corporate site corporate.yp.com

September 20, 2012 at 07:03 PM |

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