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September 25, 2012

TV ads encouraging hand gestures: @brainient taps Kinect for Interactive TV ads

TechCrunch :: European online video startup, Brainient, whose BrainRolls system enables advertisers to incorporate interactive elements into online video adverts to boost brand engagement and recognition — such as clickable Facebook Like buttons and photo galleries — is tapping into Microsoft’s Xbox Kinect gesture-based controller to push into the connected TV space.

A report by Natasha Lomas, techcrunch.com

September 25, 2012 at 09:36 AM |

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