Nieman Lab :: I had caught up with BuzzFeed CEO Jonah Peretti in New York. We talked about how people who get what BuzzFeed is trying to do really get it. And people who don’t really don’t. And for all the sites that are suddenly running BuzzFeed-inspired lists or other mimicry, Peretti has this to say:
[Jonah Peretti:] Sites usually do better when they’re true to their core and their DNA.
(Video) interview with Adrienne LaFrance, www.niemanlab.org