TechCrunch :: One notable search engine guru who has expressed his discomfort with Google’s new role as a media company is Danny Sullivan, the editor-in-chief of Search Engine Land. Earlier this week, Sullivan wrote a controversial piece arguing that Google is shifting from a search engine to a content destination. And as he told me when I caught up with him on Skype, Google now “deserves criticism” for the way in which it is muddying the supposed objectivity of its search engine. It’s the issue of “trust”.
Interview with Danny Sullivan by Andrew Keen, techcrunch.com