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October 09, 2012

Advertising becomes Amazon's newest low-price weapon, by @learmonth

AdAge :: There's no more customer-obsessed company than Amazon, which has long forsaken high profits in pursuit of giving shoppers the best possible experience and the lowest possible price. Now Amazon wants to make advertising the latest weapon in its arsenal.

A report by Michael Learmonth, adage.com

Michael Learmonth on Twitter

October 09, 2012 at 04:27 PM |

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