Poynter :: Gordon Borrell, newspaper reporter turned digital advertising analyst, has been predicting, a turnaround in newspapers’ ad fortunes in their local markets. Last week, he unveiled a 2013 forecast that is positively bullish.
[Rick Edmonds:] I certainly agree with Borrell and his colleagues that smaller papers are faring better and will in the future. But breaking even in print in 2013 sounds optimistic.
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