Making the 2nd screen experience a natural, by @jpoggi

AdAge :: Watching TV with a complementary second screen running at the same time is only going to become more common, according to Carlton Cuse, executive producer of "Bates Motel" and "Lost," and Brad Pelo, CEO of i.TV, who are presenting a keynote at Advertising Age's Social Engagement/Social TV Conference in Los Angeles Oct. 17.

We asked Mr. Cuse and Mr. Pelo three questions to preview their presentation, which will map the ways emerging tech is about to transform the media experience, touching on social TV, second-screen content and the opportunities for brands and marketers.

Interview by Jeanine Poggi, adage.com

Jeanine Poggi on Twitter