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October 01, 2012

Marketer failed: Industry group cites Kia for not disclosing behavioral ads

Make sure you know the standards and comply with them.

AdAge :: The advertising self-regulatory body charged with policing behaviorally targeted ads today issued its first decision against a major advertiser, Kia, for a campaign that failed to comply with the industry's guidelines.

A report by Cotton Delo, adage.com

Seven criteria and an explainer here: U.S. BBB: Online Interest-Based Advertising Accountability Program

October 01, 2012 at 07:41 AM |

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