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October 08, 2012

Rebecca Van Dyke on Facebook's future as marketer, by @CottonDelo

AdAge :: Facebook celebrated logging in its billionth user last week with a sleekly-made spot created out of agency-of-record Wieden & Kennedy. Facebook's first head of consumer marketing Rebecca Van Dyck talked to Ad Age about making the ad, the message it's trying to send to people who aren't on Facebook yet, and Facebook's future as a marketer.

An interview by Cotton Delo, adage.com

Rebecca Van Dyck (of course) on Facebook

Facebook's "Chairs" on YouTube:

October 08, 2012 at 09:55 PM |

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