("Brand journalism" or "writing for brands"?) When journalists cross over, by @GAbramovich

Digiday :: When Steve Wildstrom left Businessweek in 2009, he’d spent 35 years there as a journalist, including 15 years of which he spent writing the “Technology & You” column. It wasn’t the most auspicious time to be a seasoned journalist looking for a job. The old path would be to “sell out” and go into public relations. But with the rise of “brands as publishers,” Wildstrom found himself dabbling in “brand journalism.”

Read Giselle Abramovich, www.digiday.com