2013/11/29

Content marketing as journalism (and where that ends)

LinkedIn :: Marketers are getting so good at journalism that they want it all. The practice of content marketing is simply to create useful content for a specific audience to get new customers. But plenty of corporate content marketers use this approach to do better journalism than journalists - particularly when it comes to focused, tangible news-you-can-use kind of information.

Read Chris Seper, www.linkedin.com

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