2013/11/27

Extra Terrestrial: Consumers still tuning in to traditional radio despite out-of-this world competition

Nielsen :: According to Nielsen’s most recent Music 360 report, traditional radio is still the predominant way people listen to the radio. Sixty-three percent of music listeners report that radio is their dominant source for music discovery. In fact, in 2012, Nielsen measured more than 133.7 million song spins on traditional radio.

Read Staff, Nielsen, www.nielsen.com

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